La Roche-Posay, Keke Palmer join forces on MelaB3 Serum campaign
In the campaign video, Palmer chats with dermatologist Dr. Alexis Stephens about the new product.
La Roche-Posay called on some major star power to help spread the word about its MelaB3 Serum.
Powered by Melasyl, a multi-patented ingredient from L’Oréal, the new product works to help target dark spots and with the help of Palmer is relaying that message to the masses.
“For most of my life, I’ve suffered with dark spots due to acne scarring, but I just found out about a product that helps target discoloration,” said Palmer.
[Read more: La Roche-Posay adds two new products to Cicaplast line]
In the campaign video, Palmer chats with board certified dermatologist Dr. Alexis Stephens about the new product and its multi-use benefits.
Retailing for $44.99, Mela B3 Serum is available for purchase online and at drugstores nationwide.
